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AXIA Audio Cassette Commercial

A still from the commercial - glowing audio tapes...

Patlabor AXIA Commercial

Released 25 April 1988, Runtime: 30 seconds

Staff

Director: Unknown
Original Story: Masami Yuuki
Character Designer: Akemi Takada
Mechanical Design: Yutaka Izubuchi
Music: Kenji Kawai
Production: Studio Deen (?)

The original Patlabor OVA series was quite a revolutionary concept for the market at the time, mostly due to its cheap retail price of ¥4,800. Most OVAs of the time cost more than double that. Possibly due to some nervousness in not being able to recoup costs on the distributor's part, a commercial was included in between the eye-catches on the first six episodes of the series. The advertisement is for an AXIA blank audio cassette, their PS II X model (AXIA apparently stands for "Active eXciting Innovator All for you"). The amazing thing is that it is animated and features Noa and her Ingram.

Bizarrely though this 30 second clip bares little resemblance to the realistic world of Patlabor. Instead we are treated to something of a fantasy/sci-fi world; Noa sleeps in what looks like a darkened disused set from "Outlanders", and while she sleeps she dreams of piloting her Ingram and cutting up asteroids with a light sabre. It's a typical and rather clichéd setting, one which could have appeared in any number of mid 1980's OVAs. Noa, the Ingram and control car look really out of place in the commercial.

Parts of the animation were edited into the music video for "
Miraiha Lovers" by Kasahara Hiroko, which was included in the "Patlabor Music Clips" compilation video. The music for the commercial was later included on the "Patlabor CD Box Deluxe" soundtrack box set. For some reason, the commercial only appeared on the initial video and Laserdisc releases of the series and the 1992 laserdisc box set. All of the Japanese DVD releases do not include the commercial, nor do any of the English language releases.

Below is a selection of images from the commercial.

A computer screen lights up... ...but Noa is fast asleep, seemingly on the set of "Outlanders"... ...dreaming of piloting Alphonse...
...with sirens blazing... ...and a command car following... ...she smashes through rocks with... Her light sabre?!
Which causes them break spectacularly... But this is an advert for a tape... She wakes and notices the computer...
...which light explodes from and a tape ejects... Noa first ducks... ...then is shocked...
...and scared. The tape floats mid air, and glows... ...then natually Noa takes hold of it and shows the audience.

 

Availability
In English

This commercial is not available in English anywhere commercially. The only place I have seen it is on a commercial Japanese video download site (similar to Youtube). Because I only like to support official releases, I won't be providing any links to download this commercial.

 

In Japanese

This commercial was released on the original VHS and Beta tapes (from Bandai Visual/Emotion) and Laserdisc versions of the Original OVA Series (AKA Early Days) and on the Mobile Police Patlabor LD Box (both released by Warner Pioneer). The video clip of "Miraiha Lovers" was released on the video compilation "Patlabor Music Clips", as a single VHS tape (from Bandai Visual/Emotion) and Laserdisc, then as an extra on the New OVA Series Laserdisc Box Set (both released by VAP Video). But it is now only available as an extra on the "Patlabor New OVA Series DVD Box", the "Patlabor DVD Memorial Box" and "Patlabor Music Collection" DVD in Japan from Bandai Visual/Emotion. These releases are only available in Japan, and therefore will only work on NTSC compatible VHS, Betamax, Laserdisc and Region 2 DVD players (if you don't live in Japan, the US or Canada, check your VCR, Betamax, LD or DVD player's instruction manual to see if it will play them). Please see the Japanese Original OVA (AKA Early Days) Releases Video List and the Japanese Specials and Oddities Releases Video List for a complete listing of all releases, formats and product specifications for the for the Original OVA Series and the video clip compilation.

Title Format Catalogue Number
Mobile Police Patlabor Vol.1: Second Unit, Move Out! [Out of Print] NTSC Laserdisc, Japanese Dialogue Only 05PL-42
Mobile Police Patlabor Vol.1: Second Unit, Move Out! [Out of Print] NTSC VHS, Japanese Dialogue Only BES-251
Mobile Police Patlabor Vol.1: Second Unit, Move Out! [Out of Print] NTSC Beta, Japanese Dialogue Only BEB-251
Mobile Police Patlabor Vol.2: Longshot [Out of Print] NTSC Laserdisc, Japanese Dialogue Only 05PL-50
Mobile Police Patlabor Vol.2: Longshot [Out of Print] NTSC VHS, Japanese Dialogue Only BES-252
Mobile Police Patlabor Vol.2: Longshot [Out of Print] NTSC Beta, Japanese Dialogue Only BEB-252
Mobile Police Patlabor Vol.3: The 450 Million-Year-Old Trap [Out of Print] NTSC Laserdisc, Japanese Dialogue Only 05PL-51
Mobile Police Patlabor Vol.3: The 450 Million-Year-Old Trap [Out of Print] NTSC VHS, Japanese Dialogue Only BES-253
Mobile Police Patlabor Vol.3: The 450 Million-Year-Old Trap [Out of Print] NTSC Beta, Japanese Dialogue Only BEB-253
Mobile Police Patlabor Vol.4: The Tragedy of L [Out of Print] NTSC Laserdisc, Japanese Dialogue Only 48L6-8004
Mobile Police Patlabor Vol.4: The Tragedy of L [Out of Print] NTSC VHS, Japanese Dialogue Only BES-254
Mobile Police Patlabor Vol.4: The Tragedy of L [Out of Print] NTSC Beta, Japanese Dialogue Only BEB-254
Mobile Police Patlabor Vol.5: The SV2's Longest Day (Part 1) [Out of Print] NTSC Laserdisc, Japanese Dialogue Only 48L6-8005
Mobile Police Patlabor Vol.5: The SV2's Longest Day (Part 1) [Out of Print] NTSC VHS, Japanese Dialogue Only BES-255
Mobile Police Patlabor Vol.5: The SV2's Longest Day (Part 1) [Out of Print] NTSC Beta, Japanese Dialogue Only BEB-255
Mobile Police Patlabor Vol.6: The SV2's Longest Day (Part 2) [Out of Print] NTSC Laserdisc, Japanese Dialogue Only 48L6-8006
Mobile Police Patlabor Vol.6: The SV2's Longest Day (Part 2) [Out of Print] NTSC VHS, Japanese Dialogue Only BES-256
Mobile Police Patlabor Vol.6: The SV2's Longest Day (Part 2) [Out of Print] NTSC Beta, Japanese Dialogue Only BEB-256
Mobile Police Patlabor LD Box [Out of Print] NTSC Laserdisc Box Set, Japanese Dialogue Only WPLL-8141-3
Patlabor New OVA Series DVD Box (Video Clip Only) NTSC DVD, Region 2, Japanese Dialogue Only BCBA-0602
Patlabor DVD Memorial Box Limited Release (Video Clip Only) [Out of Print] NTSC DVD, Region 2, Japanese Dialogue Only BCBA-2917
Patlabor Music Collection (Video Clip Only) NTSC DVD, Region 2, Japanese Dialogue Only BCBA-3980

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A GWEI Product. ©2003 - 2017 GWEI. AXIA Patlabor Commercial ©1988 Headgear/Emotion/TFC/AXIA. All other logos/trademarks are copyright of their respective owners/companies. Used for review and illustration purposes only.